Top 5 Wellness Apps on iOS in Serbia Q4 2023

In the fourth quarter of 2023, the top 5 wellness apps on iOS in Serbia demonstrated varied performance across weekly downloads, revenue, and active user metrics. The following analysis, based on Sensor Tower data, provides insights into their trends.

Headspace: Sleep & Meditation saw fluctuating weekly revenue, peaking at around $74 in early October and maintaining a range between $32 and $66 for most of the quarter. Weekly downloads for Headspace started at 70 but dropped to a low of 15 in mid-December, eventually recovering slightly to 23 by the end of the quarter.

BetterSleep: Relax and Sleep showed a notable increase in weekly revenue, reaching a high of approximately $66 in late October. The app's weekly downloads consistently performed well, starting at 155 and peaking at 362 in late October, with a strong finish of 359 downloads in the final week of December.

Sleep Cycle - Tracker & Sounds experienced steady weekly revenue, with a notable peak at $57 in late October. Weekly downloads for Sleep Cycle remained relatively stable, ranging from 59 to 76 throughout the quarter.

Calm had a varied revenue stream, with a high of $41 in mid-December. The app's weekly downloads exhibited growth, starting at 40 and reaching a peak of 63 in mid-December before settling at 46 in the final week.

Endel: Focus & Sleep Sounds showed moderate revenue performance, peaking at $31 in late November. The app's weekly downloads were quite variable, starting at 6 and reaching a high of 37 in late November, with a significant spike to 31 in the final week of December.

These insights come from Sensor Tower, where more detailed analytics and trends can be explored.